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Interaction rate (IR)

The Interaction rate is calculated as number of interactions / number of story views and shown as a percentage.

Other Articles:
Promotions / T&C
Is there a reporting API?
Preview vs. production URL
What are the legal obligations of the Data Processors?
Previewing your stories
Who will be creating Brand Stories?
Generating an ad-server tag
How are Brand Stories different from Web Stories?
Collection GDPR consent
What is the privacy policy?