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Actions (click-outs)
The number of CTA taps that open a URL, call a phone number or open an email client.
Other Articles:
Can I outsource Brand Story creation?
What if I don’t have a privacy policy?
How are Brand Stories different from Web Stories?
Story Impressions
Can I share stories on social media?
Preview vs. production URL
Using assets from Instagram
Average Story Time
Using extended programmatic supply
Interaction rate (IR)
